#EANF#
How to Make Travel Planning Wardrobe Decisions – Are You Traveling for Business or Pleasure?
Is there anything as stressful as travel planning and wardrobe planning for your travels? You have to worry about airport traffic, security checkpoints, and if adding a string bikini to your already overstuffed luggage will trigger an overweight luggage fee that even loan sharks call excessive. But, there is an upside! Because of a more thorough TSA, you can get your baggage scanned and a gynecological exam at the same time. Here are some travel and packing tips to help you navigate travel planning and wardrobe decision making.Is your trip for business or pleasure? If your trip is for business, then you have to be extra careful packing because as a woman business trips mean that you cannot repeat outfits during your trip, particularly if it is a conference or anything that there are going to be many pictures. It will require extra careful prep planning for your wardrobe. Celebrities have wardrobe stylists who prepare their outfits for press tours and trips since their photos end up everywhere. If you are a guest speaker at a conference or trade show, you will also need to pay maniacal attention to your wardrobe to ensure that you are chic in every picture snapped.Your wardrobe for a business trip does require more items and it might even require you to check a bag. However, you do have options. You can ship your clothing ahead of time to make sure it arrives in one piece and on time. That is another task that is performed by wardrobe stylists for photo shoots in exotic locales or if you are dressing other VIPs for exclusive events.If this trip is for pleasure then wardrobe is a whole differently animal. While you still can’t show up to the first class lounge in six year old Juicy sweats and mismatched flip-flops, you can be more efficient in your wardrobe planning. A travel tip revealed by Kelly Ripa is to wear the same outfit to and from your travel location. It is your travel outfit and it will prevent this outfit from taking up valuable real estate in your suitcase.There are two schools of thought concerning preparation for emergencies in travel planning and wardrobe. Some fashion experts say don’t bother planning for contingencies as you can purchase anything you missed once you arrive at your destination. The other fashion experts (some of these experts may also answer to a nickname of neurotic) say to always plan for contingencies. This means throwing in an extra pair of underwear and socks into your suitcase and maybe even an additional outfit. This depends on your own personal comfort level with uncertainty and how jam packed your schedule is. If there is no time on your itinerary to run errands then pack for contingencies.There is one contingency that should always be accounted for when considering travel planning and your wardrobe. Derek Blasberg, author of the book Classy, reiterates this point in his book. Plan for an unexpected dressy event, throw in a dress you can wear to a really swank dinner party. You never know who you are going to meet and you don’t want to say you turned down a dinner invitation to meet some awesome people because you failed in your travel planning and made poor wardrobe decisions and now you missed your chance to have organic split pea soup Gwyneth Paltrow.
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.